Driven by an unconditionally positive attitude to life, Esprit was founded in 1968 by Susie and Doug Tompkins in California. Influenced by the revolutionary spirit of the 60s, the brand developed a clear philosophy: authenticity instead of unnatural perfectionism, cohesion instead of exclusion and colourful joy of life instead of the grey daily grind. “We want to make you feel good to look good” became Esprit’s guiding principle.
The secret of their success story? Since day one, Esprit has not only stood for casual, high-quality essentials and carefully selected trend pieces, but also for responsibility. Esprit is all about sustainability, equality and freedom of choice. What does that mean in concrete terms? As early as 1992, long before “eco fashion” became fashionable, Esprit launched the first “ecollection” made of 100% organic cotton and for the “Real People Campaign” in the 1980s, the fashion company with Californian roots chose employees instead of models.